What we do isn't original. Persuasive stories have been changing hearts and minds since the beginning of time. However, the way we find, craft, and communicate yours is entirely our own.
Do not go where the path may lead, go instead where there is no path and leave a trail.
First things first.
We drive past the scrubbed surface of your organization, through the bones, and into the guts of the matter. Our process reveals the essence of your future story and blueprint to get there.
The best idea in the world is worth precisely dick if it doesn't make it through the gauntlet of carpers, lawyers, clients and the dark side of bean-counters.
Making it real.
A story is no good sitting on a shelf, out of reach, collecting dust. If it's ever going to have any value, it must be heard, understood, accepted, and lived in.
There is nothing more powerful than a story, well-told. It seeps through defence. It unlaces logic, changes perceptions, ignites performance, and accelerates progress.
We craft stories across all mediums.
We are not mainstream.
Strategists. Creative Problem Solvers. Imagineers. We are quirky but practical people with richly diverse backgrounds who also happen to have a deep reverence for the storied form - whatever shape that takes.
We are global.
Our stories stretch from one side of the globe to the other.
At this boutique #branding agency, stories are tangible, intelligence is made visible, & brands become omnipresent.
Client Mosaic Homes
Location Vancouver, Canada
Little Details, Huge Success.
They said it couldn’t be done, but we found a way to sell real estate without selling lifestyle.
No fluff, no syrup, and no cheese in this recipe for real estate success. By making the developer’s design-driven credo central to the story, we elevated their brand as builders, and made each property’s sub-brand a natural extension of that corporate character. The result? A boldly distinctive marketing approach—and sales figures that consistently outperform the competition.
6 consecutive projects launched in 2012 broke company records.
No samey, tired watercolour renderings. Instead, hyper-realism and cross-sectional dollhouse interior views that invite homebuyers to put themselves in the picture.
No saccharine romanticized lifestyle copy. Instead, product-oriented, “anatomy of a home” descriptions.
Storydriven has differentiated MOSAIC Homes in our marketplace, renovating our marketing brand image and sales communications tools. This was achieved through a strategy that bolsters our corporate recognition versus going down the typical path of building temporary and disposable project brands. From our sales environments to brochures and advertising, they’ve been a real team partner and central to our success. Geoff Duyker, MOSAIC HomesReady to break some records? Let’s talk.
Location Scottsdale, Arizona
Have Giant, Will Travel
We helped Spear Education put the shoulders of giants within reach of more dentists.
Proof that a well-respected brand isn’t always enough: Despite a sterling reputation, this dental education company’s growth was hampered by their campus size. We engineered a new future with multiple product streams that doctors could access in their own communities or their own living rooms. The shift quadrupled Spear’s business in just 24 months and made them game-changers in the field of clinical education.
Spear’s revenues increased 300% in the past 2½ years. They’re now the largest Dental Education company in North America.
Dental Study Club membership went from start-up to the largest in the world, with more than 4000 subscribers.
More dentists are getting the education they need to improve their practices and polish their skills, with patients receiving better care as a result.
Storydriven has been a true partner in our growth. Not only did they envision a future we would never have seen ourselves, they dug into the heart of our organization and worked alongside us to make that future a reality.
Frank Spear, Spear EducationWould you like to increase revenues by 300%? Let’s talk.
Client Friday Harbour
Location Lake Simcoe, Ontario
Big Splash on Lake Simcoe
When we infused urban condos with cottage soul, Friday Harbour resort launched with a serious splash.
Their goal was ambitious: To sell modern, condo-style homes to a traditional cottage market. We focused their vision, crafted the brand, and created an extensive range of marketing materials. But the real magic was that we infused a contemporary, urban-inspired resort with authentic cottage soul that buyers immediately connected to.
Friday Harbour became the first from-scratch resort property to successfully launch in Canada since the 2007 resort real estate downturn
8,000 interested consumers.
$50 million in sales on the opening weekend.
Storydriven acted as Friday Harbour’s compass and the keeper of our vision. They built a compelling story, executing it across all mediums in a high-pressure situation. We’re talking about presales in a tough market, with no product to show, yet the launch was successful beyond our expectations. Storydriven was a key player in the project’s success.
Greg Ashley, Replay ResortsWant your projects to make a splash? Let’s talk.
Client Wireless Werks
Invisible Friends in High Places
We gave this wireless services provider a stronger signal in a noisy marketplace.
We all expect our phones to function perfectly—24/7—and Wireless Werks ensures that wireless works. Part Indiana Jones, part Spiderman, these mostly invisible superheroes are up a tower at 3am. In stormy weather. On Christmas morning. But their message was just more static in a turbulent marketplace until we gave them a stronger signal.
We made a complex business simple to understand.
New identity expresses clarity and confidence.
New website portrays them as the communications superheroes they are.
New look and feel captures the reality of the wild, wild wireless industry.
Storydriven saw something in us that we didn’t even see in ourselves. Once they uncovered the mission of our organization, they captured us perfectly in terms of how we express ourselves.
Keith Dalton, Wireless Werks founderDoes your business need a stronger signal? Let’s talk.
Client Turtle Bay Resort
Location North Shore, Oahu, Hawaii
From Ho-hum Hotel to Epic Experience
By injecting a tired, bland hotel with true aloha spirit we created a world-renowned resort.
Geography was this hotel’s strongest asset, but it had shut the gates against its stunning location. National Geographic describes this coastline as the eighth wonder of the world, but Turtle Bay guests could have been at any tropical hotel. By embracing the Hawaiian tradition of talkstory, we wove warm, authentic culture throughout the brand.
We pulled down the gates that separated resort guests from true Hawaiian culture and created a destination acclaimed by the international surfing community.
Our storytelling strategy inspired locals who had previously opposed the resort to claim its bar as their regular watering hole.
We turned Surfer, The Magazine, into Surfer, The Bar. With cold drinks, tasty snacks, and real live people. How cool is that?
Before, Turtle Bay was a 5-star location, with a 3-star hotel, and 2-star guests. By amplifying Turtle Bay's unique location in the new brand platform, Storydriven helped make it a destination worthy of its stunning geography and rich culture. Turtle Bay is now a must on any global travelers’ list.
Michael Coyle, Replay ResortsWant to pull down some gates? Let’s talk.
Client Princeton Tec
Location Trenton, New Jersey
Not Cheap, Still Cheerful.
We gave this American manufacturer a unique advantage that cheaper imports couldn’t touch.
Custom design by mass production? No, not oxymoronic. It’s how we gave Princeton Tec (an American manufacturer of headlamps for outdoor activities) a unique advantage in a market that was flooded with low-priced imports. We created Spectrum, an app that lets customers build their own lamps online, and order gear that expresses individual style.
Customers can experiment before committing to a purchase and share their designs through social media channels directly from the site.
The site is developed with cross-platform functionality, making the concept as mobile as Spectrum’s customers are.
Now, when the Storydriven team goes spelunking we avoid the embarrassment of all wearing the same headlamps.
Stories of all shapes and sizes. We distill entire stories small and spread them large – threading the theme through various media to create a cohesive brand environment.
Design: Intelligence Made Visible
Story is expressed through design, in the thoughtful relationship between characters, symbols, colours, and textures. It infuses everything we create—from a simple identity to product packaging, from retail environments to complex digital platforms. Story is a brand’s alpha and its omega, its trees and its forest.
Design is intelligence made visible.Alina WheelerIs your brand supported by a cohesive environment? Let’s talk.